People ask me why I have a stork for my logo. Is it my fault that not everyone I meet knows an egret from a stork? New Mexico is not exactly known for egrets, but I do see them sometimes down by the Rio Grande. Anyway, the one that inspired my logo lived in Minnesota. Here’s the story:
In the spring of 2007 I attended the NAPO conference in Minneapolis. Can you imagine 800 professional organizers in one room?! Need I add that the event was very organized? Afterwards, while touring the back-roads of Minnesota in my rental car, I observed an egret taking flight. I thought, That’s it! The feeling of getting organized! Of freedom from clutter. Of being able to relax, exhale, appreciate life, enjoy one’s space, and reach one’s goals. Thus I was inspired to create the egret logo. My business cards are now less corporate looking and have a more personal feel. I hope you are inspired too!
Stork
But…what if it were a stork? I’ve never seen one, by the way. They’re much more common in Europe where the baby-delivering legends originated. Storks are excellent parents and tend to return to the same nest every year. Their return from migrating to warmer climes for the winter is historically concurrent with spring human births, presumably resulting from the frolicking done at the previous summer festivals. So, babies… making room for babies… organizing nurseries and kids rooms… newlyweds… combining households… moving and unpacking… space planning and redesign… “nesting”… giving birth to order… it all works and it’s all good!
But it’s an egret, OK?
Copyright 2011 by Hazel Thornton, Organized For Life.
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